Why ideal client avatars don’t work (and what to do instead!)

How many times have you made an ideal client avatar? If you’re like me, FAR too many. We’re told, over and over again that ideal client avatars are a necessary part of our business, and we have to have them to use in our marketing. The big flaw? Well, you’ll have to tune into today’s…

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Is your marketing working? How to know if you’re wasting your time

Do you feel like you’re doing anything and everything to market your creative business, but still struggling to get consistent clients? The truth is: we often are just throwing spaghetti at the wall, and hoping that clients come to us. We’re not taking the time to actually track what’s working and what’s not in our…

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