Why ideal client avatars don’t work (and what to do instead!)

How many times have you made an ideal client avatar? If you’re like me, FAR too many. We’re told, over and over again that ideal client avatars are a necessary part of our business, and we have to have them to use in our marketing. The big flaw? Well, you’ll have to tune into today’s…

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Is your marketing working? How to know if you’re wasting your time

Do you feel like you’re doing anything and everything to market your creative business, but still struggling to get consistent clients? The truth is: we often are just throwing spaghetti at the wall, and hoping that clients come to us. We’re not taking the time to actually track what’s working and what’s not in our…

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Want great clients? Here’s what to do

Raise your hand if this sounds familiar: Attracting clients is difficult. Managing clients is difficult. Charging premium prices is difficult. Great news: none of those things has to be difficult! Join me in today’s episode with the incredible Tiffany Tolliver who has attracting consistent clients, managing them, and charging premium prices on lock-down. You don’t…

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How to market your business through collaborations

Marketing your service-based business is probably NOT your favorite part about running a creative business. At least it isn’t for most creative business owners I know. That’s generally because we make marketing far more complicated than it needs to be, and feel icky doing it. In this interview with Cami Farey, we dive into collaborative…

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How to create a ready-to-buy audience

You know how some people seem to sell out their services easily, every single time they open their mouths? There’s a reason for that. It’s because they’ve laid the groundwork and have an audience that is ready and waiting to buy so every time a spot opens up, it’s claimed quickly. How do they do…

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How to uncomplicate your marketing

Marketing doesn’t have to be complicated, but we make it a lot harder than it needs to be. In today’s episode, I’m chatting with marketing genius, Kyla Roma, all about how to uncomplicate your marketing! Visit Kyla: Kyla Roma | Twitter | Instagram Transcript: Erin Flynn: Welcome back to the Successfully Simple Show. Today I am…

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