The Friday email you NEED to be sending to your clients

This simple Friday email is one of the easiest things you can implement in your creative service-based business to improve your client experience and keep everything running smoothly.

We’ve all been there. We’re happily plugging along on a client project, making progress, and then… BAM! We’re blindsided by an angry email from our client, wondering why we’re taking so long and implying that we’ve run off to the beach somewhere with their money.

We’re hurt, angry, and TBH, really pissed off because we HAVE been working, really hard, on their project.

Now, the entire project is soured.

Fortunately, there’s a really simple fix, called The Friday Email.

The Friday Email

The Friday Email is simply a quick update that you send your clients every–you guessed it–Friday. Or, whenever your workweek ends if not on Friday.

This simple email lets your clients know the progress of their project, and that you aren’t sipping daiquiris on the beach with their hard-earned cash.

Also, the Friday Email doesn’t actually have to be an email. If you use a project management system (which I highly recommend!) you can post the update in there. You could also do this as a scheduled phone call. The point is just that you do it!

What to say in your Friday Email

Before you start worrying that the Friday Email is going to be a whole big thing, taking up tons of time and energy, relax. The Friday Email takes just two minutes when you use this template!

Hi ____,
Here’s an update on what I accomplished this week on your project:

  • Brand moodboard (approved)
  • Initial logo designs

Next week I’ll need the following from you:

  • Your choice of logo to tweak

Once you do that, I’ll start working on:

  • Logo tweaks
  • Website layout

Have a great weekend!

You can save this email as a canned response and just swap out the names and bullet points as needed.

Not only does this easy email keep your client in the loop, it also reminds them if they have anything they need to do to keep the project moving forward and tells them what is happening next. It’s a double-whammy with improved client experience and faster projects.


Email your active clients every Friday with an update. Use the template above to quickly and easily send your clients updates about their project and let them know what is happening next.

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About Erin Flynn

Erin Flynn is the founder of Successfully Simple®, a hub for creative entrepreneurs who want to spend more time out of office. Erin’s mission is to help female creative entrepreneurs ditch the busywork and redesign their businesses around what success means to them. Find her on Instagram @SuccessfullySimple